Affiliate Marketing 101
Do you know what the difference is between a “blogger” and a “pro-blogger”? They might target the same audience, their writing might be of striking similarity and the subjects discussed alike, but a pro-blogger, as opposed to an amateur blogger, understands that his blog is an investment and knows how to generate return on this.
We are here to help amateurs become professionals and make the professionals better. Want to know how to make money with your blog? You’re in the right place.
There are several ways to generate revenue using your blog and, in this article, we are going to discuss one of them, affiliate marketing, a method that is appropriate for beginners as well as experienced bloggers.
First of all, what is affiliate marketing?
This discipline has been defined in many ways, but we are going to offer you the short and simple version. Basically, with affiliate marketing, you help a brand promote their business and, for each customer you send on their website, you receive a certain amount of money.
Why should the client hire you?
Companies and bloggers altogether ask themselves why is affiliate marketing a better solution than, let’s say, an AdWords Pay-Per-Click campaign. There are many reasons and here are some of them:
– The brand can agree with the publisher (blogger) to pay only if conversion is generated (the visitor actually bought something). Usually, the percentage is much higher than the price someone pays for a simple click, but this works great for the brand, who transforms the blogger into a sales person. If the blogger is influential and persuasive, generating sales shouldn’t be a problem, so we have a win-win situation.
– In a classic PPC campaign, the brand has a really narrow space to advertise their products, whereas on a blog, if agreed upon, there can be a lengthy article describing the products or services advertised.
– By choosing a niche blogger, the brand has a better way to target and control the incoming traffic.
Let us know how your affiliate marketing strategy is going!
Tip: Check out Affiliate Return.
photo via 1, 2