We have discussed about promoting your blog and driving traffic towards it, but how do we track results? Of course, we can see the engagement in the comments, shares and so on, but what is the best way to have concrete data and statistics? The answer is: Google Analytics.

Of course, you can use any other analyze tool, but, due to GA’s popularity, we are going to discuss this particularly.

How do you install Google Analytics?

You have to start with a Google account. You can use your own, if you have one, or you can create a new one. It takes a minute or two. Make sure you are logged in and an go to the Google Analytics website.

Step 1:

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Step 2:

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Step 3:

Fill in your website detail and make sure you set your local time. This is very important to track at what hours is your traffic peaking so you can take advantage of the interval.

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Step 4:

Get your code and install it in the <head> section of your website.

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That’s it, you’re ready to go.

What metrics should you watch? (For beginners)

Visitors (Visitors) – This shows you the number of visitors you had during the selected period. By default, GA shows data for the last 30 days, but you can choose any interval you like. If someone visits your website twice in that period, both visits will be counted.

Unique Visitors – This metric shows the number of unique visitors you had during the period. The difference from the metric above is that that each visitor is counted once. This way you will see accurately how many people (actual people) have their eyes on you.

Bounce Rate – The lower it is, the better. For instance, a bounce rate of 70% means that 70 out of a hundred people entered your website and left without clicking on any other page.

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