Whoa, hold your horses! Something really important is happening in Google’s back yard. We are talking, of course, about the new and awesome Google Material Design? What is it and what does it mean for you as a designer or developer? We’ll explain everything below.

If you read Google’s documentation, everything seems a bit scary and hazy at first. They are talking about Chrome, Google, Android, design and other stuff that seems totally unrelated, so it’s a struggle to understand what exactly is Material Design. We thought it would be much easier for you to go trough the condensed and slightly more friendly and coherent information. Upon understanding the basic principle (the backbone), you can carry on researching the matter more effectively.

What is Google Material Design?

Material Design is a set of design guidelines and rules which is based on the best practices in the field. It was created with the soul purpose of creating beautiful User Experiences.

Material Design is not an extension of flat design. That would be an understatement. The new design codex is a whole lot more centered on UX rather than UI.

What does it mean for the designer?

Basically, Material Design offers a base set of rules, on which designers can create. Bye bye, chaos! Welcome to the new unified internet. With GMD, you, as a designer, will have baseline grids to beautifully spread your work on any type of display (from desktop computers to wearable technology). There will be one typeface to rule them all, authentic animation, truly responsive interaction and a whole bunch of smart transitions.

Specifics and examples.

– The king-font will be Roboto. You probably know it as the standard Android Typeface since Ice Cream Sandwich.


– The icons will be bold and geometric.

gmd-icon set

– you can find out more examples here.

Google are topping up their game.

There is no secret designers prefer Apple because, oh well, it’s a lot prettier than any other environment. Even Microsoft took a huge step in the good direction with Windows 8 which, needles to say, is pretty good looking.

What Google is now trying to achieve is a better (or at least equal) visual experience, but on more open platform. Which would be downright amazing!

 Rules that allow you your creative freedom.

No one wants to live in the WWW Equilibrium (nr. the movie) where all designed seem xeroxed. Google doesn’t want that either so, instead of imposing a strict design, they created a set of rules that allow you a lot of creative independence.

It’s also for developers.

You might be fooled into thinking this is something dedicated to designers exclusively. In fact, GMD is equiping developers just as much.

In our next article we are going to talk about applying these rules to your WordPress blog or website.

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