Inbound Marketing 101 (Introduction)
You have probably heard the term “Inbound Marketing” recently, as this discipline is on a fantastic rise. However, many of you might have an idea about marketing, but you may not know what that “inbound” means.
Well, let’s start with a simple definition. Inbound marketing is promoting your business by sharing information with the outside world. Pretty simple, isn’t it? If you feel it sound a lot like content marketing, you are not mistaking, those two are closely related.
To be more specific regarding the nature of the information a company will share, inbound marketing refers to things like: blogs, infographics, whitepapers, newsletters and, pretty much, every other form of content marketing.
To better understand what inbound marketing is, we must also define outbound marketing, as its opposite. So outbound marketing is focused on radio ads, TV ads, flyers etc.
Why is inbound becoming so popular?
With outbound marketing or traditional advertising, we have a one-side conversation, where marketers speak and customers (hopefully) listen. Using this technique, companies hope that by hitting the audience frequently enough with the message, they will convert them into clients.
But the consumer is getting smarter every day. Smart and important enough to demand a personalized message from the company.
Today’s customers don’t want to hear just what you want to tell them, they are perfectly able to find information on their own. Actually, in today’s industry, you will often see the consumer initiating the conversation with a brand and not the other way around.
Why is this happening?
Simply because of the unlimited access to information provided by the Internet and particularly because of the Social Media.
So what is there to do?
Create meaningful content! There is a secret: Never buy your consumer’s attention! Earn it and reward it!
Keep an eye on our blog to find out more about inbound marketing! We are going to provide tips, tricks and techniques to help you.