What started simply as a blogging platform is now drifting further and further into so many other directions. During the past years, WordPress has been slowly transforming into a rather powerful CMS and it wasn’t long until they created an environment for sellers as well. You can now create (quite easily if we may add) an online store with all necessary features (shopping cart, stock management etc.).
WooCommerce is a very complex (and almost free) toolkit for WordPress which allows you to sell pretty much anything. Whether it’s a physical object or a downloadable item, the platform is perfect.
Payment – Woo offers a complete payment scheme which includes PayPal, cash on delivery, BACS, credit card or wire transfers. It also has heaps of specific gateway extensions.
Shipping – The platform allows free shipping or flat rate. Through different extensions, you can also opt for table rate shipping.
Stock Management – Woo offers a really simple and user friendly inventory feature for both physical and virtual items. The stock changes dynamically when orders are placed.
Tax Configuration – To be able to show the correct prices of your items, you can configure the taxes which varies depending on the local legislation.
Why use WooCommerce?
After years and years of struggling with very difficult ecommerce systems like Drupal (Oh, the horror!) or CS-Cart (Seriously, does anyone truly get what’s happening there?) Woo became very popular especially due to its fabulous user-friendly back-end.
What are the disadvantages?
Some ecommerce experts jabber on how this is just another plugin. They are partially right, it is just a plugin, but it’s as close as it gets to a dedicated e-shopping platform. It’s a great system, but it has its flaws. For example, the product upload is manual and the bulk import extension costs somewhere around 200$. Also the analytical/reporting data is not as comprehensive if compared to other solutions.
We love WooCommerce and it is a perfect solution for small retailers and beginners. If you are running a large enterprise, you might want to consider another option.