SEO Audit – Website Analysis
The Internet is full of SEO articles, but, unfortunately, most of them offer incorrect information. Many so-called SEO-experts are using black-hat techniques that are likely to attract penalties. We are here to change that.
We received a lot of emails from SEO “experts” who offered to analyse our websites for free, so they can further on offer their services for a monthly fee. Of course, such a person will always find something wrong with your website, but, to make sure you are not being tricked, we are going to share our wisdom and teach you how to analyse your website SEO-Wise by yourself.
Here is what you need to look at:
Page Rank: Anything above 4 is quite OK.
Mirror sites: Are there any mirror sites? If yes, there shouldn’t. Make sure you redirect everything to the main one, using the 301 attribute.
Page Titles: Ideally, they have to contain 10-70 characters and the brand name. Don’t stuff them with KW.
Meta Descriptions: Ideally, they gave to contain 70-160 characters and they need to contain a keyword, the one important for the page.
Headings: Make sure your relevant keywords are in H1 and H1 headings. Don’t use more than one H1 title / page.
Content: Make sure your content looks like it’s written for humans, not search engines. It has to have quality and it must contain keywords (don’t stuff!).
Text-HTML ratio: Avoid heavy codes if you don’t really need them.
Favicon: You should have one.
Load time: The faster the site loads the better.
Custom 404 page: Create a custom 404 page and include links on it so people can go back to the homepage.
URLs: Are your URLs descriptive? Can you tell what’s going to be on the page just by looking at them? If not, optimize!
W3C: Test your website against the W3C standard.